General Electric produced a wonderful video about one of the main problems related to creativity:

The fact that when new ideas are born, they’re ugly.

They’re scary.

And sometimes they look very different to how they’ll end up.

This is why so many great ideas are initially dismissed and left by the wayside. Things that are fundamentally different to what has been proven to work are deemed as risky. Moreover, truly creative ideas hardly ever arrive fully formed, and require tweaking, refinement, or sometimes wholesale changes to turn them into something truly valuable and beautiful.

It takes time.

It takes patience.

And it takes a willingness to deal with some of the trials and hiccups along the way.

That’s why I really like this video and wanted to share it with you.

Enjoy it, and share it if you like it too.

When’s the last time you had a scary new idea? Let me know in the comments below.