Everyone who has a naturally creative spark knows the dreaded feeling. The moment you realise that you’re actually being discouraged from having ideas because other people think they’re a waste of time. Have you ever experienced this: Your boss, manager or CEO decides that they need to come up with some new ideas for something. […]
Jeffrey Baumgartner is not the sort of guy who settles for the status quo. He has spent the last few decades helping companies come up with new ideas. However, frustrated with the lack of end-product coming out of most brainstorming sessions, he developed a new way to approach the problem: Anti-Conventional Thinking. In my recent […]
Today's interview makes me feel quite honoured. It's with Prof Vincent Walsh of UCL, one of the world's preeminent cognitive neuroscientists with a strong interest in the study of creativity. Here we talk about how your brain generates ideas, how you're aware of less than 1% of your brain's activity, and the science which [...]
So you think you know how to brainstorm. Of course you do, the techniques have been around since the 1930s, and millions of people have been trained in them. You may even know some of the more evolved techniques such as Creative Problem Solving. What you might not know is that even though groups feel [...]
