August 2016

How do free games and apps make money?

By |2016-10-28T12:21:36+01:00August 5th, 2016|Uncategorized|

With the recent blockbuster success of Pokemon Go, people are asking how a free game has managed to pull in more than $160 million in its first month. Welcome to the “freemium” business model, which over the past decade has quietly completely changed entire industries. In the video above, Vox outlines the simple mechanics of […]

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April 2014

In just 1 week, Microsoft out-innovated Apple and Google with their radical new business model

By |2016-10-28T12:22:01+01:00April 10th, 2014|Blog articles|

In just one week, Microsoft's new CEO Satya Nadella has completely changed Microsoft's business model operates. In the process, the new Microsoft has become more innovative and able to take advantage not only of current and upcoming customer trends, but has set its strategy on long-term growth. Only a few weeks ago, I wrote an [...]