September 2014

March 2014

“Creativity is not a team sport”: Interview Vincent Walsh, Prof Neuroscience UCL

By |2016-10-28T12:22:02+01:00March 24th, 2014|Blog articles|

Today's interview makes me feel quite honoured. It's with Prof Vincent Walsh of UCL, one of the world's preeminent cognitive neuroscientists with a strong interest in the study of creativity. Here we talk about how your brain generates ideas, how you're aware of less than 1% of your brain's activity, and the science which [...]

October 2013

Debunking the Left Brain / Right Brain myth

By |2016-10-28T12:22:13+01:00October 28th, 2013|Blog articles|

There is a  common belief in many management and popular psychology circles that a person's creative ability is determined by which part of their brain is more active. People often refer to people who work in the creative industries or find it easy to come up with ideas as "Right-brained", whereas people who are more [...]