I’ve been asked to give a TEDx speech on creativity and innovation, and I need your insight into what makes a speech actually capture your attention and change the way you think.
What makes a TED speech stand out? This is what I want to find out.
A couple of weeks ago I was asked whether I would give a speech as part of the upcoming TEDx event at my university, Durham (in the UK, not Duke which is in Durham, USA). I feel especially privileged as this will be my 10th year graduation anniversary. God, doesn’t that make me feel old!
For those of you who have never seen a TED talk before, they’re short (max 18 minutes) speeches on any topic designed to make the audience think and give them a new perspective. They’re held all over the world, and you can see thousands of great (and some quite controversial) talks for free on the TED website or their great YouTube channel.
The speech I’ll be giving will contain a number of my insights around how creativity works, both in the arts and in business, and what people can do to enhance this ability. But as I’m preparing my script, I wanted to get your views on what makes a speech actually stand out.
Consider the aspects of a talk below, and then let me know in the comments what has the biggest impact on you personally.
Detail and insight
My all-time favorite talk is by Professor Vincent Walsh, who many of you will recognise from my recent (somewhat controversial) interview on the neuroscience of creativity in individuals (if you haven’t seen it, the video is well worth watching). Talks like his previous TED talk here give a lot of insight, supported by facts which give someone knowledge they didn’t have before (itself vital for innovative thinking and creativity)